![]() The Typography section of Brand Guidelines currently includes primary font, secondary font, and typography misuse examples.Ĭonsider adding guidelines on which font weights they should use.įor example, ZeBrand uses Objektiv Mk1 in three weights: Regular, Bold, and XBold. Learn More Customize Brand Guidelines: Typography Section of Visual Identity Properly sort out your brand’s visual presence and learn everything you need to build your brand from the ground up. Shades can be applied to texts, images, and background content to enhance contrast. Tints are good for UI components and graphic assets that may require additional use of lighter and darker shades. If you want to include more colors, you can consider adding a section to feature the other highlight colors or tints. The Color section of Brand Guidelines currently includes a color palette for the primary color, secondary color, and two highlight colors. Customize Brand Guidelines: Color Section of Visual Identity We want to ensure the logo has sufficient clear space for breathing room. This logo location is natural for the “Ze” to fit snugly on the page and affords maximum visibility.īy following these rules, we always know where the logo is and where it should be. In most cases, the logo placement of the ZeBrand logo should be left-aligned or centered on the page. You can consider adding other unique components like logo placement. The Logo section of Brand Guidelines currently includes the primary logo, secondary logo, clear space, and logo misuse examples. Customize Brand Guidelines: Visual Identity - Logo Section You can add up to 5 components for each sectionīelow are examples of how we customized our brand guidelines.Each section (Logo, Color, Typography, and Photograph) will have a Customize Component.Go to the Visual Identity section under Brand Guidelines.Create Brand Guidelines by defining your brand strategy, designing your visual identity, and updating the messaging.Each component can have a title, description, and image. How to Customize Brand GuidelinesĪdding customized sections in your Brand Guidelines is pretty simple. If you want more ideas, check out the examples below. It allows for more customization of your guidelines. Recently, we’ve launched a new feature where you can add your own components to the Visual Identity section. The Brand Guidelines is broken up into three sections: Brand Strategy, Visual Identity, and Messaging. If you’re working with an agency or freelancer who isn’t familiar with your brand, they will be able to see what is expected of them in terms of branding by looking at your brand guidelines.Įntrepreneurs can easily create their own brand guidelines within ZeBrand’s brand-building platform. Review what you have versus what you still need Download Now With a strong set of brand guidelines in place, they can easily find what they need without wasting time searching through different documents or asking questions that could be answered by simply referring to the guidelines.įree Resource: The Branding Checklist to Success Without a clear set of rules, designers can become confused when it comes to matching the right typeface with the right color palette and so on. This helps keep your design team on track with your brand's overall vision. ZeBrand's Brand Guidelines builder is made up of various sections that outline how to implement the branding and should be used for keeping your company looking polished, professional, and well-managed. They're a great way to ensure everyone on your team - from designers to developers to marketing folks - is working off the same page. Maximize Your Brand Guidelines Through Customizationīrand guidelines are essential for keeping your brand consistent across all touchpoints.Additional Inspiration for Customizing Brand Guidelines. ![]() Customize Brand Guidelines: Add More Personalization.Customize Brand Guidelines: Photography Section of Visual Identity.Customize Brand Guidelines: Typography Section of Visual Identity.Customize Brand Guidelines: Color Section of Visual Identity.Customize Brand Guidelines: Visual Identity - Logo Section.
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